Hi, I’m Elena.

I partner with startup and enterprise leaders to drive innovation and growth for their teams and businesses. 

Enterprise professionalism with startup grit

I bring a blend of entrepreneurial grit and growth strategy to turn innovative ideas into reality. 

My work centers around launching new brands, products, and technologies, each designed to bring more ease, meaning, and joy to people’s lives through innovation.

With a post-MBA career in strategic growth at global consumer and tech enterprises, and a past life bringing digital transformation to the art world, I blend right brain creativity with left brain analytical rigor.

Whether your team is disrupting an existing category, or creating an entirely new one, I’m here to develop winning go-to-market strategies, executive thought leadership, and business development assets that resonate across customers, industry leaders, employees, and investors.

Career Highlights

My work is driven by a passion for launching and growing innovative brands, and supporting the technology and teams that power them.


consumer

ELENITA

Co-founded America’s first ready-to-drink mezcal cocktail.

FLOW

Launched world’s first patented nipple shield that allows moms to see their milk flow.

software

SALESFORCE

Led strategy for Future of Work in the Office of Innovation supporting the launch of Work.com and integration of Slack.

ARTSY

Led west coast customer success team for venture-backed global online art marketplace.

freelance consulting

TOUGH DAY

Developed channel partner sales GTM strategy for early stage AI HR platform designed to make today’s workforce more resilient.

TEAM UNCANNY

Delivered thought leadership presentations, webinars, and sales enablement materials for global enterprise AI product and research teams.

nonprofit

LOS ANGELES COUNTY MUSEUM OF ART

Supported launch of LACMA Local membership program, curated to meet the unique needs of Angelenos.

Testimonials

  • "Elena has a rare skillset, combining right-brain creativity with left-brain strategic rigor in a way that drives outcomes and starts conversations. Her MBA and founder experience show up in how she approaches every brief—with grit, business acumen, and an instinct for what will actually move the needle. She's hardworking, polished, and brings infectious optimism to tough problems. We've been lucky to work with her through multiple collaborations, and so is every client she works with."

    Karen Semone | Founder & CEO, Uncanny

  • “What sets Elena apart is her ability to move fluidly between strategic altitude and executional depth. She sees the heart of a problem as clearly as the head of it, stitching together quantitative insight with a grounded understanding of the business dynamics at play. Elena brings a deep sense of ownership to every engagement. If she says she’ll deliver, she will, always with more rigor, refinement, and creativity than you expected.”

    Jonathan Dien | VP Customer Growth & GTM Strategy, Slack

  • “Elena is an indispensable partner and inspiring collaborator with a rare combination of strategic insight, foresight, and entrepreneurial grit. She delivers exceptional results whether she's working with Fortune 500 giants or nimble startups. Collaborating with us at Tough Day, the human-positive AI company, Elena brings her magic to advance our go-to-market strategy and drive success—all with the curiosity, creativity, and agility of a startup founder. She's all that and a blast to work with!"

    Katherine von Jan | CEO, Tough Day

  • "Elena parachuted onto my team when we needed someone exceptional to help launch new-to-world breastfeeding technology, and she exceeded every expectation. From shaping channel strategy with healthcare systems and government agencies to overseeing clinical research, she demonstrated remarkable range with strategic discipline. Elena's ability to bring analytical rigor and galvanizing energy to complex, high-stakes initiatives made her my most trusted partner in delivering one of our most ambitious product launches."

    Brian Gum | VP Strategic Growth, WHY Brands

Let’s connect.

Reach out to learn more about my freelance
offerings.

Together, let’s help your business go-to-market
and achieve success at scale!